AI Shelf Index · 2026 holiday shopping season

Staub AI shopping shelf share

🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026

Standing

#22

Kitchen · UK

#19 #22

Shelf-share

0.7%

of UK answers

0.6% 0.7%

Sentiment

96%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Ninja
31.3%
2 De'Longhi
7.6%
3 Le Creuset
5.6%
4 Sage
5.0%
5 Philips
4.6%
6 Tower
3.2%
⋯
22 Staub
0.7%

The shoppers Staub wins

The same answers, sliced by the shopper the question implies — where Staub ranks best.

Where Staub wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#8

2.8%

Research

#38

0.1%

Comparison

#41

0.2%

Validation

#23

0.6%

Purchase

#25

0.6%

Where the engines differ

ChatGPT
0.8%
Google AI Mode
1.0%

What AI says about Staub

Observed from the answers themselves — not a score.

Sentiment

96% positive · no negative mentions

Price framing

framed premium

100% premium

“Completing the \"Buy Once\" Kitchen Setup To round out your buy-once kitchen overhaul for the long haul, look to these heritage brands: Cast-Iron Casserole: Le Creuset or Staub .”

Google AI Mode

“Le Creuset is brilliant for enamel visibility and classic styling; Staub features a black matte interior that gives a superior sear for weekend hosting stews and roasts.”

Google AI Mode

“Staub)** next for your weekend hosting setup?”

Google AI Mode

“The Verdict: The dark, matte-black internal texture of a Staub cocotte requires no seasoning, resists staining brilliantly, and is phenomenal for getting an exceptional sear/caramelisation on meats before you braise.”

Google AI Mode

Products AI names

The specific Staub items the engines put in front of UK shoppers.

  • 24cm Casserole 0.1%
  • Cocotte 0.1%
  • Cocotte Round, 24cm 0.1%
  • La Cocotte 0.1%
  • La Cocotte 24cm 0.1%
  • La Cocotte 26cm 0.1%
  • cast-iron casserole 0.1%
  • Enamelled Cast Iron 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Staub.

How to read this

Bar is how often that brand is recommended in the same answer as Staub, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Staub.