Scrunch optimises what AI crawlers see.
Slingso grows what AI shoppers buy

Scrunch AI — monitoring + technical layer

Scrunch monitors share of voice, detects content gaps and misinformation, and is developing AXP — a technical shadow site that serves AI-optimized content to crawlers. AXP remains in limited pilot as of early 2026.

Scrunch's focus is on making sure AI models can see and understand your brand correctly. What it does not do: simulate shopper purchase journeys, apply 4P competitor intelligence, create optimised content autonomously, or build compounding brand memory.

Slingso — autonomous execution

Slingso's agent runs the full loop: Monitor detects the gap → Analyse investigates why (4P competitor intelligence included) → Create drafts → Approve pauses for your sign-off. Your active time: 15–20 minutes per week reviewing what the agent produced. Approve, edit, or reject. Nothing goes live without your sign-off.

Slingso — intelligence, not just content

Slingso doesn't just generate content. It reads and acts on signals that content tools ignore: PR activity, community engagement, customer review sentiment, pricing strategy, and promotion moves — all of which directly shift purchase_likelihood.

When a competitor runs a promotion that shifts AI purchase outcomes, Slingso detects it and suggests a counter-action. When review sentiment moves, the agent updates its brief to address the objection. Business intelligence acting on your behalf.

Slingso — compounding memory

Rule-based systems run the same logic each cycle. They don't learn that "framing our product as the affordable alternative increased purchase likelihood 3×" and apply that pattern going forward.

Slingso's agent accumulates per-brand memory with every run. At month 6 it knows which framing works, which competitor 4P moves hurt your AI channel, and which content is being cited. The agent at month 6 is materially smarter than month 1.

Choose Scrunch AI if…

• → Technical AI crawlability is a primary concern — you need a clean, structured version of your site served to AI agents and crawlers.
• → You have identified misinformation or factual gaps about your brand in AI responses and need a tool that specifically detects and tracks these.
• → Your site's technical architecture makes it hard for AI crawlers to parse, and you want a technical layer that addresses this without changing your main site.
• → You have a content team that will execute on optimization recommendations and you primarily need the monitoring and crawlability infrastructure.

Choose Slingso if…

• → You want an agent that executes the full loop — not a dashboard your team acts on manually.
• → Growing purchase likelihood and attributable revenue from the AI channel is the goal — not tracking a visibility score.
• → Brand approval is non-negotiable before anything goes live — every piece, every time.
• → You need intelligence beyond content — PR signals, review sentiment, pricing moves, promotion tracking — all connected to purchase_likelihood actions.
• → You want improvement that compounds with every run — and founders supporting you directly, not a ticketing queue.