Built by ex-Google and Amazon. Founders support brands directly.
Slingso is the AI agent your brand onboards as the team member responsible for the AI Purchase Channel. One role. One goal: grow your brand value and revenue from the channel where shoppers — human or AI agent — ask AI assistants what to buy.
The agent has the unbounded intelligence of frontier AI inside — to research, reason, write, and act — but it operates within a strict business contract that makes it predictable: it stays fixated on one goal, asks for your approval before anything ships, measures whether every intervention moved purchase likelihood, and every action is traceable back to why. It functions exactly like an expert, goal-oriented hire — except it works 24×7, doesn’t take vacation, and its memory of your brand compounds every month.
The way consumers discover and buy products has changed permanently. Purchase decisions now happen inside conversations with AI assistants, before a brand's website is ever visited. Most brands are invisible in this channel — not because their products are inferior, but because the right content, framing, and signals don't exist in the places AI models learn from. Slingso exists to close that gap as a dedicated channel owner, unburdening your existing team from a job they don't have time to do manually.
Frontier AI inside — research, reasoning, writing, judgment — bounded by a five-loop business contract that keeps it goal-fixated and predictable. The intelligence inside each loop is unbounded. The contract around it is not.
01 — Monitor
What is AI saying about your brand right now? Simulates your target personas — and the AI agents acting on their behalf — running real shopping journeys daily across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Grok. Tracks purchase likelihood per product per provider. Runs 4P competitive intelligence per SKU.
02 — Analyse
Why aren’t we the recommendation? Investigates the gap. Scrapes and reads competitor content. Maps PR signals, review sentiment, pricing moves, and promotion activity. Produces prioritised opportunity artifacts explaining exactly what to do and why.
03 — Create
What should we ship to fix it? Drafts the work — articles, FAQs, product copy, comparison answers, schema — targeted to the specific queries where your products are losing. Informed by accumulated brand memory that compounds with every run.
04 — Approve
Will you sign this off before we publish? Every artifact goes to brand approval. The agent stops and waits. You review, edit, or reject. Nothing goes live without your sign-off. Architectural, not a feature toggle.
05 — Measure
Did the action move the needle? Tracks whether the published intervention actually shifted purchase likelihood and attributable revenue. Feeds back into the next Monitor cycle. If something didn’t work, the next iteration takes a different action. This is what makes goal-fixation a real claim — the agent is accountable to outcomes, not just to shipping work.
Slingso is built for ambitious, fast-moving DTC / e-commerce / retail brands who need to own their targeted customer segment across the entire AI purchase journey, without hiring a large team to run it manually. Categories like consumer electronics, skincare, wellness, supplements, and home & furniture — where the customer journey is complex — tend to see the maximum uplifts from the AI channel with Slingso.
Our pricing, our support model (founders directly, not a ticketing queue), and our product decisions are all optimised for fast-moving SMB and mid-market brands who need to compete in a channel that is moving faster than their team can keep up with manually. We deliberately do not build for enterprises.
The Slingso team brings together experience from Google and Amazon — two organisations that built the original search and e-commerce discovery channels. We've watched those channels get disrupted by AI assistants in real time, and we built Slingso because we understood the structural shift before most brands did.
We don't believe in support queues for early customers. If you're on Slingso, you get the founders. Not an account manager. Not a chatbot. The people who built the product and understand your specific situation.
Slingso is a product of Ninnti Tech Private Limited. Full company details and registered address are in our Privacy Policy and Terms & Conditions.
For all enquiries: [email protected]
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