AI Shelf Index · 2026 holiday shopping season
Staub AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#17
Kitchen · AU
Shelf-share
0.7%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
Staub
0.7%
The shoppers Staub wins
The same answers, sliced by the shopper the question implies — where Staub ranks best.
Where Staub wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#8
2.7%
Comparison
#48
0.0%
Validation
#8
2.6%
Purchase
#40
0.1%
Where the engines differ
What AI says about Staub
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“Le Creuset / Staub (Enameled Cast Iron) Why it's elite:** The gold standard for French enameled cast iron.”
Google AI Mode
“Excellent heat distribution and classic aesthetic, though enamel can be slightly more delicate than Staub over decades of heavy use.”
Google AI Mode
“Le Creuset or Staub:** Enamelled cast iron for Dutch ovens and braisers.”
Google AI Mode
“Current 2026 reviews broadly agree that the major premium choices—Le Creuset and Staub—are extremely similar in cooking performance; the meaningful differences are design, enamel, lid design, weight and handling.”
ChatGPT
Products AI names
The specific Staub items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Staub.
How to read this
Bar is how often that brand is recommended in the same answer as Staub, relative to the rest.
Staub on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Staub.