Brand Soul is your brand’s living context — positioning, voice, products, personas — plus everything the agent learns from every run and every approval. You can read all of it. You can edit all of it.
One agent, five pieces — you are here
What it sees
Monitor
What is AI telling your shoppers?
What it finds
Opportunities
Why you lose — and what's worth doing.
What it does
Execution & Measurement
Draft, approve, publish, measure.
What it knows
Competitive Intelligence
The 4Ps behind every recommendation.
What it remembers
Brand Soul
The memory that compounds.
Identity
Your positioning, tone, and writing rules — the document every draft is grounded in. Generated from your site at onboarding, then yours to shape.
Catalogue
Your products, their claims and facts, your personas and their scenarios — the ground truth the agent checks AI’s answers against.
Experience
What every run taught it: which framings moved Purchase Likelihood, which competitor moves hurt, what you approved, what you rejected, and why.
In month one, the agent publishes an article about your protein powder’s third-party certification and Purchase Likelihood jumps 40 points on three scenarios. That outcome is stored. In month two, analysing a different product, the agent already knows certification content works for your brand — and weights its proposals accordingly.
Every approval sharpens its sense of your voice. Every rejection prunes a line of attack. Tools that start from scratch each session never build this — the agent you have in month six is not the one you hired on day one.
The soul lives in your settings as plain, readable text. If the agent believes something wrong about your brand, open it and correct it — every run from then on uses your version.
See the loop it powers, from the start. Next: Monitor →
Onboarding builds it from your website — positioning, tone, hero products, personas. It's a starting point, not a verdict: review it, edit it, and the agent works from your corrections.
Yes, directly. The soul is editable plain text in your settings. Change it and every subsequent run — every draft, every diagnosis — uses the corrected version.
No. Memory is per-brand. What the agent learns working for you stays yours — it is never used for another account.
Enter your URL. The free check drafts your brand’s first soul — personas, scenarios, positioning — and shows where you stand with it.