AI Shelf Index · 2026 holiday shopping season
Ninja AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#1
Kitchen · UK
Shelf-share
31.3%
of UK answers
Sentiment
98%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
The shoppers Ninja wins
The same answers, sliced by the shopper the question implies — where Ninja ranks best.
Where Ninja wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
29.1%
Research
#1
26.9%
Comparison
#1
28.4%
Validation
#1
32.9%
Purchase
#1
31.3%
Where the engines differ
What AI says about Ninja
Observed from the answers themselves — not a score.
Sentiment
98% positive · no negative mentions
Price framing
framed mid
21% budget, 48% mid, 31% premium
“Reddit users frequently report good long-term satisfaction with Ninja.”
ChatGPT
“(Reddit) - For a big family: Ninja AF500UK FlexDrawer — one large drawer when you need it, or two zones when you don't.”
ChatGPT
“🍗 Small air fryer — Ninja AF100UK / similar 4L-ish Ninja [Midea Compact 2l Air Fryer]() £47.50 For one person, I’d actually aim for 3–5L rather than a tiny 1.5–2L model.”
ChatGPT
“The current UK budget recommendations include the Ninja 4.7L PRO at £99.99, Tefal 5L at £59.99 and Russell Hobbs 4.3L at £59.99.”
ChatGPT
Products AI names
The specific Ninja items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ninja.
How to read this
Bar is how often that brand is recommended in the same answer as Ninja, relative to the rest.
Ninja on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ninja.