The Agent · What it sees

Know what AI is telling your shoppers. Every day.

Monitor simulates your buyer personas’ real shopping journeys across ChatGPT, Google AI Overviews, Gemini, and Perplexity — and records what gets recommended, what gets ignored, and what gets described wrong.

Not queries. Journeys.

A keyword list tells you where you rank. A journey tells you where the sale went. Monitor runs the second kind.

I

Your buyers

Personas you define — demographics, motivations, the exact language they use when they shop with AI. The agent thinks like them.

II

Their journeys

Scenarios per persona, from first awareness through category research and comparison to purchase intent. A recommendation made at the research stage often decides the purchase three questions later.

III

Run daily

Every persona × scenario combination, every day, on every engine your plan covers. AI models update constantly — yesterday’s answer is not today’s.

Both modes of AI shopping

Assisted

The shopper is in the conversation — asking ChatGPT, Gemini, or Perplexity what to buy and deciding with its help.

Delegated

The shopper hands the whole job to a personal AI agent and steps back. No results page, no session on your site — just the agent’s pick.

What a day of monitoring captures

  • Which product won the recommendation in each scenario — yours or a competitor’s.
  • Where your product appeared, where it was absent, and who took its place.
  • How AI described your product — and where that description is wrong.
  • Which sources the AI leaned on to make its pick.

Every response is scored into two metrics: Purchase Likelihood per scenario, and Narrative Accuracy per product. That is your baseline — refreshed daily.

A week of observations becomes a diagnosis. Next: Opportunities →

How is this different from prompt or rank tracking? +

Prompt trackers run a fixed list of queries and report mentions. Monitor simulates a persona moving through a journey — awareness, research, comparison, purchase intent — the way a real AI shopping session unfolds. The output isn't a mention count; it's which product the AI put forward as the purchase, and why.

Which AI engines are covered? +

Starter covers ChatGPT, Google AI Overviews, and Gemini. Growth adds Perplexity. Scale adds a fifth engine. Every plan runs the full agent — plans scale coverage, not capability.

Do I have to write the queries myself? +

No. Onboarding generates your personas and scenarios from your site, and you edit or extend them any time. The agent monitors what you approve — not a generic keyword list.

GET STARTED FREE

See your first day of monitoring — now, for free

Enter your URL. We simulate your personas’ AI shopping journeys and show you exactly what gets recommended. No account required.