AI Shelf Index · 2026 holiday shopping season
Sage AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#4
Kitchen · UK
Shelf-share
5.0%
of UK answers
Sentiment
84%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
The shoppers Sage wins
The same answers, sliced by the shopper the question implies — where Sage ranks best.
Where Sage wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#3
8.7%
Research
#13
1.3%
Comparison
#4
7.2%
Validation
#2
8.2%
Purchase
#5
4.3%
Where the engines differ
What AI says about Sage
Observed from the answers themselves — not a score.
Sentiment
84% positive · 2% negative
Price framing
framed premium
2% budget, 21% mid, 77% premium
“Why it lasts:** Sage (known as Breville outside the UK) builds robust stainless-steel architecture.”
Google AI Mode
“If you'd like to narrow this down, let me know: Do you prefer a completely hands-off push-button machine (like De'Longhi) or do you enjoy the craft of tamping and steaming** yourself (like Sage)?”
Google AI Mode
“Would you like to explore matching high-end toasters for any of these brands (like the Sage or Ninja ecosystems), or shall we dive into **cast-iron cookware (Le Creuset vs.”
Google AI Mode
“Compare the workflow of a hybrid Sage machine vs.”
Google AI Mode
Products AI names
The specific Sage items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Sage.
How to read this
Bar is how often that brand is recommended in the same answer as Sage, relative to the rest.
Sage on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sage.