The Agent · What it does

The agent does the work.
You keep the pen.

Create, approve, publish, measure. The agent drafts the fix, stops at your desk for sign-off, ships it — and then re-runs the same scenarios to see whether Purchase Likelihood actually moved.

01

Draft

The agent writes in your voice — grounded in your Brand Soul — and critiques its own work before you ever see it. For price, channel, or promotion gaps, it drafts the proposal instead.

02

Approve

Everything stops at your desk. Approve, reject, or request a revision with feedback — the agent redrafts and the thread keeps the history. Nothing goes live without your sign-off. Architectural, not a setting.

03

Publish

Approved content ships straight to your CMS — WordPress today — or through a manual flow for anything else. Search engines are pinged the moment it’s live.

04

Measure

Monitor re-runs the same scenarios the action was meant to move and records the before/after delta in Purchase Likelihood and Narrative Accuracy. Per intervention, not in aggregate.

Accountable to the goal, not to shipping

“Purchase likelihood moved from 25 to 65 on this scenario after this piece went live” — that’s the report. If an action didn’t move anything, the agent doesn’t defend it. The next cycle takes a different one. Your part is a 15-minute review each week.

What makes the drafts sound like you? Next: Brand Soul →

Can I edit a draft instead of approving or rejecting it? +

Yes. Edit it directly before approving, or request a revision with structured feedback — the agent redrafts and the versions stay threaded together, so you can always see what changed and why.

Which CMSs can the agent publish to? +

WordPress is connected end-to-end today: approve-and-publish posts straight to your site. For any other stack, the manual flow gives you the final content and records the URL once you've published it — measurement works the same either way.

What happens when an action doesn't work? +

The measurement is honest: the intervention is marked as not having moved its scenarios. That result is written to brand memory, and the next Analyse cycle proposes a different line of attack instead of repeating the failed one.

GET STARTED FREE

Hire the agent. Keep the sign-off.

Enter your URL to see where you stand — then let the agent start closing the gaps, one approved action at a time.