AI Shelf Index · 2026 holiday shopping season
Dualit AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#9
Kitchen · UK
Shelf-share
2.8%
of UK answers
Sentiment
97%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Dualit
2.8%
The shoppers Dualit wins
The same answers, sliced by the shopper the question implies — where Dualit ranks best.
Where Dualit wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#26
0.6%
Research
#32
0.2%
Comparison
#3
7.6%
Validation
#4
5.2%
Purchase
#19
0.8%
Where the engines differ
What AI says about Dualit
Observed from the answers themselves — not a score.
Sentiment
97% positive · no negative mentions
Price framing
framed premium
4% mid, 96% premium
“Toaster: Dualit 4-slot if you like repairability and decades of service.”
ChatGPT
“Kettle: Fellow Stagg EKG if coffee is the priority; Dualit if you want matching traditional kitchen longevity.”
ChatGPT
“Kettle & Toaster: Dualit (specifically their classic heavy-duty commercial-heritage toasters with repairable elements) paired with a robust dome kettle from Dualit or Smeg / Fellow** for precision temperature control.”
Google AI Mode
“Why it lasts: Unlike cheap plastic appliances that fail in 18 months, Dualit's classic 2 or 4-slot toasters are hand-assembled in the UK with fully replaceable parts** (elements, switches, and timers can all be swappe...”
Google AI Mode
Products AI names
The specific Dualit items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Dualit.
How to read this
Bar is how often that brand is recommended in the same answer as Dualit, relative to the rest.
Slingso Managed Outcomes
How would Dualit grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Dualit.