One Agent. Scales Anytime.

A scenario is a specific combination of: query × GEO (geographic market) × target persona (optional) × target product (optional). Providers are not part of a scenario — they are a separate dimension that multiplies the scenario count. Example: the query 'best vitamin C serum for combination skin under £50', targeting the UK market, from the persona of a 28-year-old beauty enthusiast. That is one scenario. On the Starter plan, 40 scenarios are run daily across 3 included providers (ChatGPT, Google AI Overviews + Gemini) — that is 120 monitor runs per day. On Growth, 120 scenarios × 4 providers = 480 daily runs. On Scale, 200 scenarios × 5 providers = 1000 daily runs. Each run records the full AI response and measures your purchase likelihood for that scenario on that provider. A scenario is what other AI-visibility tools call a 'prompt' or a 'query' — we just name it differently because it carries the persona and product context too.

A 7-day trial on Starter is enough to see the agent run end-to-end — Monitor on day one, Analyse once the week's data lands, Create once there's something worth writing about. That is the full product. Anything after that is value you should be paying for. Free tiers tend to attract users who never convert and distract from brands that will. We'd rather keep the product sharp for paying brands than optimise for a signup funnel.

Yes — on a custom / enterprise plan. We keep Starter, Growth, and Scale small and opinionated on purpose: most brands never need these, and every row on a pricing page that ninety-five percent of buyers ignore is a row that makes the other five percent harder to read. If you need SSO, SAML, OIDC, multi-brand rollout, API access, BI exports, agency licensing, custom DPAs, or regional data residency, email [email protected] — we will put together a plan that fits.

Ask us. We add AI assistants to the public plans only when the data says they're actually driving consumer purchase research — we won't ship a feature just because a competitor does. If you specifically need Claude, MS Copilot, DeepSeek, Meta AI, or another engine, we'll include it in a custom plan without waiting for it to hit public tiers.

Credit-based pricing turns every agent run into a trade-off: 'do I really want to spend 5 credits checking this scenario today?' That headspace belongs to the brand, not the billing model. Fixed plans mean the agent runs daily on every scenario without metering. You pay once a month for a plan, the agent works every day, nothing rolls over and nothing runs out. That's the deal we want to offer — see /philosophy if you want the longer version.

Yes. Plans are month-to-month. You can upgrade, downgrade, or cancel any time from your account settings or by emailing [email protected]. Upgrades take effect immediately. Downgrades take effect at the end of the current billing cycle.

Founders Edition is a direct program for pre-revenue and bootstrapped DTC brands taking on the AI purchase channel early. Eligibility: brands doing less than $1M in annual revenue with no external funding. Scope: 3 tracked products, 40 scenarios daily, ChatGPT + Google AI Overviews. Price: $499/year (vs. Starter at $99/month = $1188/year) — locked for life. Your rate stays the same even when standard pricing changes. Not sold through any marketplace. Apply by emailing [email protected] with a short note on your brand and where you are.

Yes. Every plan — Starter, Growth, Scale — runs the full five-loop agent: Monitor (daily purchase likelihood tracking), Analyse (competitor investigation and gap diagnosis), Create (content generation informed by brand memory), Approve (brand sign-off before anything publishes), and Measure (impact tracking on purchase likelihood). No features are gated behind higher tiers. The only difference between plans is coverage: how many products, how many scenarios per month, and which AI assistants.

We accept USD for all international customers. Indian customers are billed in INR via Razorpay. Prices are shown in your local currency automatically based on your location.