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AI Shelf Index · 2026 holiday shopping season

Le Creuset AI shopping shelf share

🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026

Standing

#3

Kitchen · UK

#6 #3

Shelf-share

5.6%

of UK answers

4.6% 5.6%

Sentiment

97%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Ninja
31.3%
2 De'Longhi
7.6%
3 Le Creuset
5.6%
4 Sage
5.0%
5 Philips
4.6%
6 Tower
3.2%

The shoppers Le Creuset wins

The same answers, sliced by the shopper the question implies — where Le Creuset ranks best.

The Household Upgrader
#2
The Empty-Nest Cook
#5

Where Le Creuset wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#2

10.7%

Research

#19

1.0%

Comparison

#6

5.6%

Validation

#7

4.1%

Purchase

#7

3.6%

Where the engines differ

ChatGPT
4.2%
Google AI Mode
5.8%

What AI says about Le Creuset

Observed from the answers themselves — not a score.

Sentiment

97% positive · no negative mentions

Price framing

framed premium

100% premium

“Completing the \"Buy Once\" Kitchen Setup To round out your buy-once kitchen overhaul for the long haul, look to these heritage brands: Cast-Iron Casserole: Le Creuset or Staub .”

Google AI Mode

“Le Creuset is brilliant for enamel visibility and classic styling; Staub features a black matte interior that gives a superior sear for weekend hosting stews and roasts.”

Google AI Mode

“Would you like to explore matching high-end toasters for any of these brands (like the Sage or Ninja ecosystems), or shall we dive into **cast-iron cookware (Le Creuset vs.”

Google AI Mode

“Le Creuset’s light-coloured interior enamel makes it easy to monitor browning, and their signature range features larger handles, an ergonomic heat-resistant stainless steel knob, and a tighter-fitting lid.”

Google AI Mode

Products AI names

The specific Le Creuset items the engines put in front of UK shoppers.

  • Signature cast-iron casserole 0.5%
  • Signature Round Cast Iron Casserole 0.4%
  • Cast Iron Casserole 0.2%
  • Enamelled Cast Iron 0.2%
  • 24cm cast-iron casserole 0.2%
  • 3-Ply Stainless Steel 3-Piece Saucepan Set 0.2%
  • 3-Ply Stainless Steel Set 0.2%
  • Enamelled Cast Iron Skillet 0.2%

Shelved alongside

Brands the engines recommend in the same answers as Le Creuset.

Ninja

Dualit

Staub

ProCook

Sage

GreenPan

All-Clad

De'Longhi

How to read this

Bar is how often that brand is recommended in the same answer as Le Creuset, relative to the rest.

Le Creuset on other shelves

🇺🇸 US Kitchen · #9 🇨🇦 CA Kitchen · #7 🇦🇺 AU Kitchen · #7 All markets →

Slingso Managed Outcomes

How would Le Creuset grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Le Creuset.