Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Staub AI shopping shelf share

🍳 Kitchen · 🇨🇦 CA · updated 12 Oct 2026

Standing

#14

Kitchen · CA

#10 #14

Shelf-share

1.6%

of CA answers

2.2% 1.6%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

Ninja

16.3%

Breville

9.1%

Cosori

7.6%

De'Longhi

4.9%

Chefman

3.4%

Philips

3.3%

⋯

Staub

1.6%

The shoppers Staub wins

The same answers, sliced by the shopper the question implies — where Staub ranks best.

The Empty-Nest Cook

The Non-Toxic Upgrader

#19

Where Staub wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

5.1%

Research

#19

0.8%

Comparison

3.3%

Validation

#26

0.7%

Purchase

—

not surfaced

Where the engines differ

ChatGPT

1.8%

Google AI Mode

2.2%

What AI says about Staub

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

10% mid, 90% premium

“If you’re genuinely in the “buy once” camp, I’d concentrate on Le Creuset and Staub, with Lodge as the value benchmark.”
ChatGPT

“[Staub Cocotte Round]() $479.99 The alternative I'd take very seriously. Staub's 5.2–5.25 L cocotte is the other genuine heirloom choice.”
ChatGPT

“Staub 5.2–5.25 L → if you particularly love browning, braising and darker cookware.”
ChatGPT

“If you prefer Staub's cooking characteristics, I'd wait for a 5.2/5.25-L Staub around $350–400 rather than paying $480.”
ChatGPT

Products AI names

The specific Staub items the engines put in front of CA shoppers.

Round Cocotte 0.8%
Enameled Cast Iron Dutch Oven 0.2%
Enameled Cast Iron Dutch Oven (5.5-quart) 0.2%
Cast Iron Cocotte Round 0.1%
Cocotte Round 5.2–5.25 L 0.1%
Dutch Oven 0.1%
Matte Black Cocotte 0.1%
Enameled cast iron 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Staub.

Challenger

How to read this

Bar is how often that brand is recommended in the same answer as Staub, relative to the rest.

Staub on other shelves

🇺🇸 US Kitchen · #22 🇬🇧 UK Kitchen · #22 🇦🇺 AU Kitchen · #17 All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Staub.