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AI Shelf Index · 2026 holiday shopping season

Staub AI shopping shelf share

🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026

Standing

#22

Kitchen · US

#30 #22

Shelf-share

0.8%

of US answers

0.6% 0.8%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Ninja
15.5%
2 Breville
11.1%
3 De'Longhi
6.1%
4 Cosori
5.1%
5 Instant Pot
4.4%
6 Ankarsrum
3.5%
⋯
22 Staub
0.8%

The shoppers Staub wins

The same answers, sliced by the shopper the question implies — where Staub ranks best.

The Empty-Nest Cook
#10
The Household Upgrader
#27

Where Staub wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#40

0.1%

Research

#38

0.1%

Comparison

#10

3.3%

Validation

—

not surfaced

Purchase

#35

0.4%

Where the engines differ

ChatGPT
0.6%
Google AI Mode
1.0%

What AI says about Staub

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

100% premium

“And the Staub is heavy—one current 5.5-qt listing is about 14.8 lb before you put food in it.”

ChatGPT

“Staub 5.5 qt — choose this if braising/searing and moisture retention appeal more than visual monitoring.”

ChatGPT

“The Vibe & Build: Also made in France, Staub leans toward a heavy, industrial-chic aesthetic with a proprietary textured matte-black interior enamel.”

Google AI Mode

“Where to look: Explore details on the Staub USA Site .”

Google AI Mode

Products AI names

The specific Staub items the engines put in front of US shoppers.

  • Round Cocotte 0.3%
  • Dutch Oven 0.2%
  • 5.5-Quart Round Cocotte 0.1%
  • Enameled Cast Iron Dutch Oven 0.1%
  • Enameled Cast Iron Dutch Oven (5.5-quart round) 0.1%
  • Round Cocotte Dutch Oven 5.5-quart 0.1%
  • Cast Iron Cocottes 0.0%
  • Enameled Cast-Iron Dutch Oven 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Staub.

Le Creuset

Lodge

Made In Cookware

KitchenAid

Profitec

Breville

ECM

All-Clad

How to read this

Bar is how often that brand is recommended in the same answer as Staub, relative to the rest.

Staub on other shelves

🇬🇧 UK Kitchen · #22 🇨🇦 CA Kitchen · #14 🇦🇺 AU Kitchen · #17 All markets →

Slingso Managed Outcomes

How would Staub grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Staub.