AI Shelf Index · 2026 holiday shopping season
ProCook AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#12
Kitchen · UK
Shelf-share
1.9%
of UK answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
ProCook
1.9%
The shoppers ProCook wins
The same answers, sliced by the shopper the question implies — where ProCook ranks best.
Where ProCook wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#12
2.0%
Research
#17
1.1%
Comparison
#11
2.0%
Validation
#9
3.0%
Purchase
#15
1.2%
Where the engines differ
What AI says about ProCook
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed mid
13% budget, 52% mid, 35% premium
“The Verdict: If you want premium performance and lifetime durability without spending upwards of £250–£300, ProCook's direct-to-consumer enamelled cast iron is widely praised in UK reviews for punching well above its ...”
Google AI Mode
“Why it lasts:** Fully compatible with induction, excellent heat retention, robust enamel coating, and sturdy build quality—backed by ProCook’s stellar UK customer service.”
Google AI Mode
“The GreenPan Barcelona Pro and ProCook Elite Tri-Ply are the best non-toxic, buy-it-for-life frying pans available in the UK, offering PFAS-free ceramic non-stick and lifetime-guaranteed bare stainless steel.”
Google AI Mode
“Brands like All-Clad or UK-accessible ProCook or Stellar heavy-gauge multi-ply stainless steel will literally last generations.”
Google AI Mode
Products AI names
The specific ProCook items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as ProCook.
How to read this
Bar is how often that brand is recommended in the same answer as ProCook, relative to the rest.
Slingso Managed Outcomes
How would ProCook grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ProCook.