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AI Shelf Index · 2026 holiday shopping season

De'Longhi AI shopping shelf share

🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026

Standing

#2

Kitchen · UK

#2 #2

Shelf-share

7.6%

of UK answers

7.4% 7.6%

Sentiment

91%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Ninja
31.3%
2 De'Longhi
7.6%
3 Le Creuset
5.6%
4 Sage
5.0%
5 Philips
4.6%
6 Tower
3.2%

The shoppers De'Longhi wins

The same answers, sliced by the shopper the question implies — where De'Longhi ranks best.

The Empty-Nest Cook
#1
The New Shopper
#3
The First-Kitchen Founder
#11

Where De'Longhi wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#4

8.6%

Research

#8

2.2%

Comparison

#2

9.9%

Validation

#3

7.7%

Purchase

#2

10.1%

Where the engines differ

ChatGPT
9.7%
Google AI Mode
5.7%

What AI says about De'Longhi

Observed from the answers themselves — not a score.

Sentiment

91% positive · no negative mentions

Price framing

framed mid

8% budget, 53% mid, 39% premium

“Current UK Black Friday promotions include several premium bean-to-cup and espresso machines, with some retailers discounting models from De'Longhi, Sage Appliances and others.”

ChatGPT

“(De'Longhi) Coffee machine: my shortlist for your use case 1.”

ChatGPT

“De'Longhi specifically lists cold beverages, while the machine has adjustable drink size, temperature and intensity.”

ChatGPT

“🥉 Best coffee quality: De’Longhi Stilosa [De'Longhi Stilosa EC230.BK Espresso Coffee Machine]() £89.99 This is the wildcard.”

ChatGPT

Products AI names

The specific De'Longhi items the engines put in front of UK shoppers.

  • Magnifica Evo 1.7%
  • Rivelia 1.2%
  • Magnifica Evo Next 0.7%
  • Magnifica Start Bean to Cup Automatic Coffee Machine 0.4%
  • Magnifica Evo One Touch 0.4%
  • Magnifica S Smart 0.4%
  • Magnifica S 0.2%
  • Rivelia Bean to Cup Coffee Machine 0.2%

Shelved alongside

Brands the engines recommend in the same answers as De'Longhi.

Sage

Jura

Ninja

Philips

Dualit

Nespresso

Le Creuset

Nutribullet

How to read this

Bar is how often that brand is recommended in the same answer as De'Longhi, relative to the rest.

De'Longhi on other shelves

🇺🇸 US Kitchen · #3 🇨🇦 CA Kitchen · #4 🇦🇺 AU Kitchen · #5 All markets →

Slingso Managed Outcomes

How would De'Longhi grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with De'Longhi.