Otterly watches your AI visibility.
Slingso acts on it
Otterly gives you a clear, affordable window into how your brand appears in AI search. Slingso acts on that gap — autonomously, end-to-end, with your approval at every publish.
Slingso
The autonomous AI purchase channel agent
An agent that monitors, analyses, creates, and submits for approval — all end-to-end. Simulates real shopper journeys, applies 4P competitive intelligence, and grows purchase likelihood per SKU. Plans from $99/mo, full 5-loop agent included on every plan.
Best for: Fast-moving SMB & mid-market DTC brands that want an agent, not a dashboard.
Otterly AI
AI search visibility tracking across major AI engines
Tracks brand and product mentions across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Affordable entry at $29/month (15 prompts). Scales to $489/month for 400 prompts. Clean dashboard, easy setup, no content execution.
Best for: Brands at the start of their AI visibility journey wanting clear, affordable monitoring data.
Side by side
| Dimension | Slingso | Otterly AI |
|---|---|---|
| Goal | Relentlessly grow revenue & brand value from the AI channel — without overloading brand teams with data dashboards | Track brand presence in AI search responses; surface visibility data for the marketing team |
| Target Users | Ambitious, fast-moving SMB & mid-market DTC / e-commerce / retail brands, who need to own their targeted customer segment across the entire AI purchase journey | Brands and agencies starting their AI visibility journey; budget-conscious teams |
| Pricing entry | $99/mo Starter · $299/mo Growth · $499/mo Scale — full 5-loop agent on every plan | $29/month Lite (15 prompts); Standard $189/month; Premium $489/month |
| Approach | Autonomous agent — monitor → analyse → create → approve → measure | Monitoring dashboard + citation tracking |
| Autonomous execution | Yes — agent acts end-to-end, pauses only at brand approval | No — no execution capability; monitoring only |
| SKU / product-level actions | Yes — agent creates and publishes content targeted to specific product gaps, per SKU | Tracks brand-level and some product-level citations; no product actions |
| 4Ps intelligence per SKU | Yes — Product positioning, Price, Promotion, and Place tracked per competitor SKU every Monitor cycle | Share of voice + citation tracking; no 4P intelligence |
| Brand approval gate | Yes — non-negotiable before every publish | N/A — no publishing capability |
| Brand Memory & Context | Yes — compounding, grows with every run. Informs all future agent decisions | No — each monitoring run is independent |
| Shopper Persona Simulation | Yes — full journey (awareness → research → comparison → purchase intent), per configured persona | Not available |
| Business Intelligence & Actions | Yes — beyond content: tracks PR signals, community engagement, review sentiment, pricing strategy, and promotion activity across competitors. Agent acts on these insights to directly improve purchase_likelihood and revenue | Citation monitoring only; no business intelligence signals |
| Competitive Research | Yes — agent scrapes + analyses competitor content, with explicit 4P intelligence: Product, Price, Promotion, Place | Competitor share-of-voice; no deep research |
| Consumer AI Assistants Monitored | Starter: ChatGPT + Google AI Overviews + Gemini. Growth: +Perplexity. Scale: +Grok. Custom: Claude, MS Copilot, DeepSeek & more on request. | ChatGPT, Perplexity, Google AI Overviews, Copilot (Gemini extra cost) |
| Content creation | Yes — autonomous brief → draft → brand approval | No content creation capability |
| Primary metrics | purchase_likelihood (leading) + attributable revenue (lagging) | Share of voice + citation frequency |
| Support | Founders directly — not a ticketing queue | Standard support |
A monitoring window vs. an active operator.
Otterly AI — visibility window
Otterly shows you where you stand: citation frequency, share of voice, platform coverage. The Lite plan at $29/month is a genuine low-cost entry to understanding AI search presence.
What Otterly does not do: investigate why competitors are winning, create content to close the gap, act on business signals, or remember what worked last month. It is a window, not an operator.
Slingso — autonomous execution
Slingso's agent runs the full loop: Monitor detects the gap → Analyse investigates why (4P competitor intelligence included) → Create drafts → Approve pauses for your sign-off. Your active time: 15–20 minutes per week reviewing what the agent produced. Approve, edit, or reject. Nothing goes live without your sign-off.
Slingso — intelligence, not just content
Slingso doesn't just generate content. It reads and acts on signals that content tools ignore: PR activity, community engagement, customer review sentiment, pricing strategy, and promotion moves — all of which directly shift purchase_likelihood.
When a competitor runs a promotion that shifts AI purchase outcomes, Slingso detects it and suggests a counter-action. When review sentiment moves, the agent updates its brief to address the objection. Business intelligence acting on your behalf.
Slingso — compounding memory
Rule-based systems run the same logic each cycle. They don't learn that "framing our product as the affordable alternative increased purchase likelihood 3×" and apply that pattern going forward.
Slingso's agent accumulates per-brand memory with every run. At month 6 it knows which framing works, which competitor 4P moves hurt your AI channel, and which content is being cited. The agent at month 6 is materially smarter than month 1.
Which tool fits your situation
Choose Otterly AI if…
- → You want to start monitoring AI search visibility at the lowest possible cost and your budget is the primary constraint.
- → You need a simple dashboard your team can quickly share with stakeholders to show AI search presence data.
- → You are in an early discovery phase — researching AI search before committing to an execution strategy.
- → Your team has in-house content writers who can act on visibility insights and you only need the monitoring layer covered.
Choose Slingso if…
- → You want an agent that executes the full loop — not a dashboard your team acts on manually.
- → Growing purchase likelihood and attributable revenue from the AI channel is the goal — not tracking a visibility score.
- → Brand approval is non-negotiable before anything goes live — every piece, every time.
- → You need intelligence beyond content — PR signals, review sentiment, pricing moves, promotion tracking — all connected to purchase_likelihood actions.
- → You want improvement that compounds with every run — and founders supporting you directly, not a ticketing queue.
Common questions
What is Otterly AI? +
Otterly AI is an AI search visibility monitoring platform that tracks brand and product mentions across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Lite plan is $29/month for 15 prompts; Standard is $189/month for 100 prompts; Premium is $489/month for 400 prompts. Gemini coverage is a paid add-on.
Does Otterly AI create or publish content? +
No. Otterly monitors AI search presence and provides visibility data. There is no content creation or publishing functionality. All execution — writing, editing, publishing — must be done by your team separately. Slingso's agent handles the full loop from detection to draft to approval gate.
What is purchase_likelihood and why does it matter more than share of voice? +
Share of voice measures citation frequency. Purchase likelihood is Slingso's leading metric: how likely your specific product is to be the one recommended to a shopper in an active purchase journey. Brands can have high visibility while rarely being the chosen product. Slingso targets purchase_likelihood because it connects directly to attributable revenue.
What is 4P competitive intelligence? +
Slingso's Monitor loop runs Product, Price, Promotion, and Place intelligence for every competitor SKU every cycle. AI models learn from what competitors publish across all four dimensions. If a competitor drops prices or runs a promotion, Slingso detects it and the agent acts. Otterly tracks citation frequency; it does not run 4P competitive intelligence.
How does Slingso's compounding memory work? +
Slingso's MemoryManager builds a persistent per-brand memory layer: which content framing drives purchase likelihood, which competitor 4P moves hurt your AI channel, which content is being cited. The agent at month 6 is materially smarter than at month 1. Otterly runs each monitoring cycle independently with no compounding layer.
Can I use Otterly and Slingso at the same time? +
The Otterly Lite plan at $29/month could complement Slingso if you want a second monitoring dashboard for easy stakeholder reporting. In practice the monitoring coverage overlaps significantly. Most brands choose one primary platform. Slingso includes its own monitoring layer as part of the full agent loop, so there is rarely a need to run both.
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Last updated: April 2026 · Data verified from competitor websites