AI Shelf Index · 2026 holiday shopping season
Royal Canin AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#3
Pet Supplies · UK
Shelf-share
5.3%
of UK answers
Sentiment
82%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
The shoppers Royal Canin wins
The same answers, sliced by the shopper the question implies — where Royal Canin ranks best.
Where Royal Canin wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
7.1%
Research
#3
3.8%
Comparison
#2
6.6%
Validation
#1
11.5%
Purchase
#5
4.0%
Where the engines differ
What AI says about Royal Canin
Observed from the answers themselves — not a score.
Sentiment
82% positive · no negative mentions
Price framing
framed premium
7% budget, 34% mid, 59% premium
“Royal Canin Aging / Veterinary Mobility Support (Dry/Wet) Joint Support: Industry-leading therapeutic options.”
Google AI Mode
“Formulas like Royal Canin Mobility contain specialized nutrients like hydrolyzed collagen and green-lipped mussel extract for cartilage support.”
Google AI Mode
“🥈 Royal Canin Mini Puppy — particularly sensible if your Cockapoo will be small and you want a food designed around smaller mouths.”
ChatGPT
“Royal Canin Mature/Maxi Ageing wet food — worth considering, particularly if your vet is already involved with your dog's senior care.”
ChatGPT
Products AI names
The specific Royal Canin items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Royal Canin.
How to read this
Bar is how often that brand is recommended in the same answer as Royal Canin, relative to the rest.
Royal Canin on other shelves
Slingso Managed Outcomes
How would Royal Canin grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Royal Canin.