AI Shelf Index · 2026 holiday shopping season

Royal Canin AI shopping shelf share

🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026

Standing

#4

Pet Supplies · CA

#5 #4

Shelf-share

5.2%

of CA answers

4.6% 5.2%

Sentiment

80%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Purina
9.1%
2 Open Farm
6.1%
3 Nutrience
5.3%
4 Royal Canin
5.2%
5 Litter-Robot
4.1%
6 Hill's
3.5%

The shoppers Royal Canin wins

The same answers, sliced by the shopper the question implies — where Royal Canin ranks best.

Where Royal Canin wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#5

6.2%

Research

#4

5.6%

Comparison

#7

5.1%

Validation

#4

4.6%

Purchase

#11

2.0%

Where the engines differ

ChatGPT
4.3%
Google AI Mode
5.1%

What AI says about Royal Canin

Observed from the answers themselves — not a score.

Sentiment

80% positive · no negative mentions

Price framing

framed premium

15% mid, 85% premium

“Royal Canin (Veterinary & Breed Health) Overview: A dominant science-backed brand found in vet clinics and pet stores across Canada.”

Google AI Mode

“Royal Canin formulates precise diets tailored to specific medical conditions (urinary SO, gastrointestinal) as well as indoor lifestyles and specific breeds.”

Google AI Mode

“* What to feed: Look for reputable brands with AAFCO statements for large-breed growth (like Purina Pro Plan Large Breed Puppy or Royal Canin Breed Health Nutrition Golden Retriever Puppy).”

Google AI Mode

“If your cat already has a diagnosed urinary condition, options such as Hill's Prescription Diet c/d or Royal Canin Urinary S/O are available in Canada, but those should be used under veterinary guidance.”

ChatGPT

Products AI names

The specific Royal Canin items the engines put in front of CA shoppers.

Shelved alongside

Brands the engines recommend in the same answers as Royal Canin.

How to read this

Bar is how often that brand is recommended in the same answer as Royal Canin, relative to the rest.

Slingso Managed Outcomes

How would Royal Canin grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Royal Canin.