AI Shelf Index · 2026 holiday shopping season
Burns AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#20
Pet Supplies · UK
Shelf-share
1.1%
of UK answers
Sentiment
90%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Burns
1.1%
The shoppers Burns wins
The same answers, sliced by the shopper the question implies — where Burns ranks best.
Where Burns wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
2.7%
Research
#41
0.3%
Comparison
#29
0.7%
Validation
#29
0.6%
Purchase
#7
3.3%
Where the engines differ
What AI says about Burns
Observed from the answers themselves — not a score.
Sentiment
90% positive · no negative mentions
Price framing
framed mid
27% budget, 67% mid, 7% premium
“For a less intensive approach, Burns Weight Control Chicken & Oats is worth considering if your dog is carrying some extra weight and needs a food that isn't excessively rich.”
ChatGPT
“[Burns Weight Control Chicken Oats Dog Food]() £35.99 And rather than changing everything at once, a fibre supplement added to an otherwise well-tolerated senior food can be a very sensible approach.”
ChatGPT
“Burns Heritage Senior (Chicken & Brown Rice) * Why it helps: Highly digestible, low-allergen, and gentle on sensitive older tummies.”
Google AI Mode
“Burns Sensitive+ Duck & Brown Rice (Adult & Senior):** Highly digestible, hypoallergenic, and great for older dogs with sensitive stomachs or skin.”
Google AI Mode
Products AI names
The specific Burns items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Burns.
How to read this
Bar is how often that brand is recommended in the same answer as Burns, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Burns.