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AI Shelf Index · 2026 holiday shopping season

KatKin AI shopping shelf share

🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026

Standing

#7

▲5 places

Pet Supplies · UK

#8 #7

Shelf-share

3.9%

▲2.2

of UK answers

2.9% 3.9%

Sentiment

74%

positive

Who's on the pet supplies shelf

1 Butternut Box
8.4%
2 KONG
6.0%
3 Royal Canin
5.3%
4 Purina
4.8%
5 Harringtons
4.2%
6 Hill's
4.0%
⋯
7 KatKin
3.9%

The shoppers KatKin wins

The same answers, sliced by the shopper the question implies — where KatKin ranks best.

The Apartment Cat Parent
#3
The New Shopper
#4

Where KatKin wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#6

4.0%

Research

#6

2.9%

Comparison

#7

4.5%

Validation

#11

2.2%

Purchase

#47

0.5%

Where the engines differ

ChatGPT
2.4%
Google AI Mode
3.3%

What AI says about KatKin

Observed from the answers themselves — not a score.

Sentiment

74% positive · 2% negative

Price framing

framed premium

100% premium

“Dry) Fresh-Food Subscriptions (e.g., KatKin, Republic of Cats): Cost: High.”

Google AI Mode

“Supermarket: _Boutique/Fresh-food subscriptions_ (like KatKin or Republic of Cats) are great quality, highly palatable, and high-moisture, but they can get very expensive.”

Google AI Mode

“KatKin:** Highly polarizing due to the subscription model and cost, but devoutly recommended by users whose fussy cats refuse everything else.”

Google AI Mode

“The Fresh-Food Subscription Route** : Brands like _KatKin_ or _Smalls_ use high-moisture, high-meat recipes which are fantastic for urinary health because indoor cats _need_ hydration to flush their bladders.”

Google AI Mode

Products AI names

The specific KatKin items the engines put in front of UK shoppers.

  • Fresh Cat Food 0.1%
  • Fresh Cat Food UK 0.1%
  • Fresh cooked frozen cat food subscription 0.1%
  • Fresh food subscription 0.1%
  • Freshly cooked cat meals 0.1%
  • fresh food 0.1%
  • Fresh food delivered frozen 0.0%

Shelved alongside

Brands the engines recommend in the same answers as KatKin.

Purina

Royal Canin

Hill's

Whiskas

Untamed

Felix

Republic of Cats

Lily's Kitchen

How to read this

Bar is how often that brand is recommended in the same answer as KatKin, relative to the rest.

KatKin on other shelves

🇺🇸 US Pet Supplies · # All markets →

Slingso Managed Outcomes

How would KatKin grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with KatKin.