AI Shelf Index · 2026 holiday shopping season

James Wellbeloved AI shopping shelf share

🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026

Standing

#8

Pet Supplies · UK

#9 #8

Shelf-share

2.9%

of UK answers

2.7% 2.9%

Sentiment

79%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Butternut Box
8.4%
2 KONG
6.0%
3 Royal Canin
5.3%
4 Purina
4.8%
5 Harringtons
4.2%
6 Hill's
4.0%
⋯
8 James Wellbeloved
2.9%

The shoppers James Wellbeloved wins

The same answers, sliced by the shopper the question implies — where James Wellbeloved ranks best.

Where James Wellbeloved wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#16

1.6%

Research

#4

3.3%

Comparison

#11

2.5%

Validation

#6

3.8%

Purchase

#18

1.8%

Where the engines differ

ChatGPT
2.3%
Google AI Mode
2.8%

What AI says about James Wellbeloved

Observed from the answers themselves — not a score.

Sentiment

79% positive · no negative mentions

Price framing

framed mid

15% budget, 58% mid, 27% premium

“James Wellbeloved Senior Lamb & Rice (Dry) Joint Support: Contains added glucosamine, chondroitin, and herbs to support ageing joints.”

Google AI Mode

“* _James Wellbeloved Senior (Lamb & Rice):_ A classic UK vet-recommended staple for sensitive digestion.”

Google AI Mode

“James Wellbeloved (Grain-Free/Hypoallergenic Puppy)** : A classic vet-recommended brand in the UK for sensitive tummies.”

Google AI Mode

“* Zooplus UK : Known for bulk-buy savings, large bag value deals (like Burgess and James Wellbeloved), and seasonal voucher codes.”

Google AI Mode

Products AI names

The specific James Wellbeloved items the engines put in front of UK shoppers.

  • Senior Lamb & Rice 0.4%
  • Senior Turkey & Rice 0.4%
  • Senior 0.3%
  • Puppy Turkey & Rice 0.2%
  • Senior Hypoallergenic Fish & Rice 0.2%
  • Adult Lamb & Rice 0.1%
  • Grain-Free/Hypoallergenic Puppy 0.1%
  • Puppy Dry Dog Food 0.1%

Shelved alongside

Brands the engines recommend in the same answers as James Wellbeloved.

How to read this

Bar is how often that brand is recommended in the same answer as James Wellbeloved, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with James Wellbeloved.