AI Shelf Index · 2026 holiday shopping season
Harringtons AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#5
Pet Supplies · UK
Shelf-share
4.2%
of UK answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
The shoppers Harringtons wins
The same answers, sliced by the shopper the question implies — where Harringtons ranks best.
Where Harringtons wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
2.9%
Research
#2
3.9%
Comparison
#6
4.5%
Validation
#8
3.1%
Purchase
#4
4.4%
Where the engines differ
What AI says about Harringtons
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed budget
86% budget, 14% mid
“(Reddit) - Harringtons — a common budget-friendly UK option, especially for dry food.”
ChatGPT
“Current UK guides put Harringtons among the budget-friendly puppy foods, and it's available as complete puppy food.”
ChatGPT
“For example, Harringtons wet food can make kibble smell much more interesting without turning every meal into an expensive wet-food meal.”
ChatGPT
“Good middle-ground: [Harringtons Complete Senior Chicken 12kg]() — around £25.92.”
ChatGPT
Products AI names
The specific Harringtons items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Harringtons.
How to read this
Bar is how often that brand is recommended in the same answer as Harringtons, relative to the rest.
Slingso Managed Outcomes
How would Harringtons grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Harringtons.