AI Shelf Index · 2026 holiday shopping season
Royal Canin AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#7
Pet Supplies · US
Shelf-share
3.9%
of US answers
Sentiment
81%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Royal Canin
3.9%
The shoppers Royal Canin wins
The same answers, sliced by the shopper the question implies — where Royal Canin ranks best.
Where Royal Canin wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
6.4%
Research
#6
2.5%
Comparison
#8
3.2%
Validation
#4
6.8%
Purchase
#9
1.6%
Where the engines differ
What AI says about Royal Canin
Observed from the answers themselves — not a score.
Sentiment
81% positive · no negative mentions
Price framing
framed premium
5% budget, 24% mid, 70% premium
“Royal Canin — Best for targeted health needs - Offers formulas tailored to age, breed, and medical concerns.”
ChatGPT
“Royal Canin — Best for specific needs - Known for targeted diets (breed-specific, urinary, kidney, digestive, weight, and age-specific formulas).”
ChatGPT
“The Catch (Why Kibble Isn't the Enemy) Nutritional Balance:** High-end commercial kibbles (like Purina Pro Plan, Royal Canin, or Hills Science Diet) undergo rigorous clinical testing and are formulated by veterinary n...”
Google AI Mode
“Brands like _Purina Pro Plan Urinary Tract_ or _Royal Canin Care Nutrition Urinary Care_ offer over-the-counter wet options designed to maintain a healthy urinary pH without a script.”
Google AI Mode
Products AI names
The specific Royal Canin items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Royal Canin.
How to read this
Bar is how often that brand is recommended in the same answer as Royal Canin, relative to the rest.
Royal Canin on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Royal Canin.