AI Shelf Index · 2026 holiday shopping season
Royal Canin AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#1
Pet Supplies · AU
Shelf-share
8.3%
of AU answers
Sentiment
81%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
The shoppers Royal Canin wins
The same answers, sliced by the shopper the question implies — where Royal Canin ranks best.
Where Royal Canin wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
11.8%
Research
#4
6.0%
Comparison
#6
4.7%
Validation
#3
8.6%
Purchase
#7
4.7%
Where the engines differ
What AI says about Royal Canin
Observed from the answers themselves — not a score.
Sentiment
81% positive · no negative mentions
Price framing
framed premium
8% budget, 17% mid, 76% premium
“Royal Canin Veterinary Mobility Support:** Another vet-exclusive diet packed with EPA/DHA and joint-supporting nutrients tailored for aging joints while maintaining digestive tolerance.”
Google AI Mode
“Alternatively, mix a high-senior-care canned wet food (like Royal Canin or Hill's senior stew options) which requires zero chewing.”
Google AI Mode
“(RSPCA Australia) - Royal Canin — good range for different life stages and specific needs, including indoor cats and kittens.”
ChatGPT
“Royal Canin Veterinary Health Nutrition:** Formulas like _Royal Canin Mobility C2P+_ or _Gastrointestinal Low Fat/Moderate Calorie_ are frequently prescribed.”
Google AI Mode
Products AI names
The specific Royal Canin items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Royal Canin.
How to read this
Bar is how often that brand is recommended in the same answer as Royal Canin, relative to the rest.
Royal Canin on other shelves
Slingso Managed Outcomes
How would Royal Canin grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Royal Canin.