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AI Shelf Index · 2026 holiday shopping season

Whiskas AI shopping shelf share

🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026

Standing

#19

Pet Supplies · UK

#17 #19

Shelf-share

1.1%

of UK answers

1.3% 1.1%

Sentiment

27%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Butternut Box
8.4%
2 KONG
6.0%
3 Royal Canin
5.3%
4 Purina
4.8%
5 Harringtons
4.2%
6 Hill's
4.0%
⋯
19 Whiskas
1.1%

The shoppers Whiskas wins

The same answers, sliced by the shopper the question implies — where Whiskas ranks best.

The Apartment Cat Parent
#10
The New Shopper
#10

Where Whiskas wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#44

0.3%

Research

#31

0.5%

Comparison

#16

1.8%

Validation

#26

0.7%

Purchase

#20

1.5%

Where the engines differ

ChatGPT
0.8%
Google AI Mode
1.1%

What AI says about Whiskas

Observed from the answers themselves — not a score.

Sentiment

27% positive · 23% negative

Price framing

framed budget

96% budget, 4% mid

“(Homepage) - Whiskas Adult Pouches – 40 x 85g Around £13.75 at Tesco listings (about £4.04/kg).”

ChatGPT

“(Homepage) - Whiskas 1+ Duo Surf & Turf – 40 x 85g Around £13.75 in bulk offers.”

ChatGPT

“(Pet Shop) - Felix Doubly Delicious – 120 x 85g Around £32.72 on offer.”

ChatGPT

“🥣 Dry food bargains - Whiskas 1+ Complete Dry Chicken 7kg Around £12.86 in one listing — a strong price if your cat eats dry food.”

ChatGPT

Products AI names

The specific Whiskas items the engines put in front of UK shoppers.

  • Kitten Food 0.3%
  • 12×85g wet food pouches 0.1%
  • Adult Mixed Selection 0.1%
  • Adult Pouches – 40 x 85g 0.1%
  • 1+ Chicken Complete Dry Cat Food 0.0%
  • 1+ Mixed Menu in Jelly (40 x 85g) 0.0%
  • Adult Wet Cat Food Pouches (40 x 85g) 0.0%
  • Adult Wet Cat Food Pouches Mixed Menu in Jelly (40x85g) 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Whiskas.

Purina

Felix

KatKin

Royal Canin

Hill's

Applaws

Republic of Cats

Lily's Kitchen

How to read this

Bar is how often that brand is recommended in the same answer as Whiskas, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Whiskas.