AI Shelf Index · 2026 holiday shopping season
Purina AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#4
Pet Supplies · UK
Shelf-share
4.8%
of UK answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
The shoppers Purina wins
The same answers, sliced by the shopper the question implies — where Purina ranks best.
Where Purina wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
7.8%
Research
#10
2.3%
Comparison
#4
5.6%
Validation
#4
7.5%
Purchase
#8
3.2%
Where the engines differ
What AI says about Purina
Observed from the answers themselves — not a score.
Sentiment
78% positive · 2% negative
Price framing
framed mid
19% budget, 56% mid, 26% premium
“Supermarkets such as Tesco often have multibuys/Clubcard pricing on Felix, Whiskas and Purina.”
ChatGPT
“Reddit · r/AskUK Purina Gourmet (Gold / Perle):** The ultimate budget-conscious compromise on UK Reddit.”
Google AI Mode
“Purina's UK range specifically includes sensitive-digestion foods.”
ChatGPT
“(Purina) - Arden Grange Sensitive Light Senior — a UK-friendly option if your dog is becoming less active and needs help keeping weight under control.”
ChatGPT
Products AI names
The specific Purina items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Purina.
How to read this
Bar is how often that brand is recommended in the same answer as Purina, relative to the rest.
Purina on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Purina.