Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Lily's Kitchen AI shopping shelf share

🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026

Standing

#15

Pet Supplies · UK

#10 #15

Shelf-share

1.2%

of UK answers

2.3% 1.2%

Sentiment

80%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Butternut Box

8.4%

KONG

6.0%

Royal Canin

5.3%

Purina

4.8%

Harringtons

4.2%

Hill's

4.0%

⋯

Lily's Kitchen

1.2%

The shoppers Lily's Kitchen wins

The same answers, sliced by the shopper the question implies — where Lily's Kitchen ranks best.

The New Shopper

The Fresh-Food Dog Parent

The First-Puppy Parent

#13

The Senior-Dog Devotee

#22

The Apartment Cat Parent

#43

Where Lily's Kitchen wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#33

0.6%

Research

#20

1.1%

Comparison

#15

1.9%

Validation

#20

0.9%

Purchase

#12

2.2%

Where the engines differ

ChatGPT

1.2%

Google AI Mode

1.6%

What AI says about Lily's Kitchen

Observed from the answers themselves — not a score.

Sentiment

80% positive · no negative mentions

Price framing

framed premium

13% budget, 38% mid, 50% premium

“Dental Considerations: Lily's Kitchen makes specific senior dry recipes, but for bad teeth, their wet food trays and tins** are a fantastic alternative.”
Google AI Mode

“* Amazon UK : Features Lightning Deals and recurring Subscribe & Save discounts on popular brands like Harrington's, Lily's Kitchen, and Royal Canin.”
Google AI Mode

“More tempting/premium: Lily's Kitchen Puppy Chicken & Salmon — often a good choice for dogs that turn their nose up at ordinary kibble, but you'll pay noticeably more.”
ChatGPT

“Lily's Kitchen — £10.50: particularly good if you already like Lily's Kitchen.”
ChatGPT

Products AI names

The specific Lily's Kitchen items the engines put in front of UK shoppers.

Advent Calendar 0.2%
Cat Food UK 0.1%
Chicken & Salmon Puppy Dry Food 0.1%
Senior Recipe Wet Trays/Tins 0.1%
Senior Recipe – Turkey & Trout (Dry/Wet options) 0.1%
Advent Calendar for Dogs 0.0%
Premium wet food 0.0%
Puppy 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Lily's Kitchen.

How to read this

Bar is how often that brand is recommended in the same answer as Lily's Kitchen, relative to the rest.

Slingso Managed Outcomes

How would Lily's Kitchen grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lily's Kitchen.