AI Shelf Index · 2026 holiday shopping season
Nylabone AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#11
Pet Supplies · US
Shelf-share
1.3%
of US answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Nylabone
1.3%
The shoppers Nylabone wins
The same answers, sliced by the shopper the question implies — where Nylabone ranks best.
Where Nylabone wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#12
1.8%
Research
#18
0.5%
Comparison
#11
2.0%
Validation
#9
2.2%
Purchase
#34
0.6%
Where the engines differ
What AI says about Nylabone
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed budget
96% budget, 4% mid
“Nylabone Puppy Chew Independent, non-messy solo chewing $5 – $9 Textured nylon designed for teething puppies; choose the smallest size.”
Google AI Mode
“The Nylabone Dental Dinosaur Puppy Chew is made for small teething mouths, lasts for ages, and costs just a few bucks.”
Google AI Mode
“Why it works: Unlike adult nylon bones (which are way too hard for baby teeth), Nylabone's flexible puppy line is pliable and features tiny dental nubs to massage gums.”
Google AI Mode
“Budget tip: Check out the Nylabone Puppy Pacifier on Chewy —it's cheap, shaped for small mouths, and helps satisfy that non-stop urge to gnaw.”
Google AI Mode
Products AI names
The specific Nylabone items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nylabone.
How to read this
Bar is how often that brand is recommended in the same answer as Nylabone, relative to the rest.
Nylabone on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nylabone.