AI Shelf Index · 2026 holiday shopping season
Hill's AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#2
Pet Supplies · US
Shelf-share
7.5%
of US answers
Sentiment
90%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
The shoppers Hill's wins
The same answers, sliced by the shopper the question implies — where Hill's ranks best.
Where Hill's wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
11.8%
Research
#5
3.7%
Comparison
#4
5.6%
Validation
#2
9.6%
Purchase
#3
4.9%
Where the engines differ
What AI says about Hill's
Observed from the answers themselves — not a score.
Sentiment
90% positive · no negative mentions
Price framing
framed mid
10% budget, 46% mid, 44% premium
“Hill's Science Diet — Best overall for many cats - Strong veterinary reputation and extensive nutrition research.”
ChatGPT
“Hill's Science Diet Adult 7+ Sensitive Stomach & Skin Why it fits:** Backed by rigorous veterinary clinical testing, it emphasizes precise nutrient balance for older metabolism rates to keep weight stable.”
Google AI Mode
“_Hill's Science Diet Adult Urinary & Hairball Control:_ Another solid, non-prescription commercial option formulated to support bladder health.”
Google AI Mode
“Hill's Science Diet Adult Urinary & Hairball Control:** Excellent wet and dry options engineered to support bladder health.”
Google AI Mode
Products AI names
The specific Hill's items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Hill's.
How to read this
Bar is how often that brand is recommended in the same answer as Hill's, relative to the rest.
Hill's on other shelves
Slingso Managed Outcomes
How would Hill's grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hill's.