AI Shelf Index · 2026 holiday shopping season

Nylabone AI shopping shelf share

🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026

Standing

#64

Pet Supplies · CA

#28 outside top 40

Shelf-share

0.2%

of CA answers

0.2% 0.2%

Sentiment

79%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Purina
9.1%
2 Open Farm
6.1%
3 Nutrience
5.3%
4 Royal Canin
5.2%
5 Litter-Robot
4.1%
6 Hill's
3.5%
⋯
64 Nylabone
0.2%

The shoppers Nylabone wins

The same answers, sliced by the shopper the question implies — where Nylabone ranks best.

Where Nylabone wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#24

0.9%

Research

—

not surfaced

Comparison

#73

0.1%

Validation

#47

0.3%

Purchase

#55

0.3%

Where the engines differ

ChatGPT
0.1%
Google AI Mode
0.5%

What AI says about Nylabone

Observed from the answers themselves — not a score.

Sentiment

79% positive · no negative mentions

Price framing

framed budget

80% budget, 20% mid

“Nylabone (Large/Soul): Great for heavy chewers, but take it away once it gets worn down to sharp nubs.”

Google AI Mode

“Nylabone Large Chew Ring / Power Chew** : Great for heavy-duty teething without breaking into sharp, dangerous plastic shards.”

Google AI Mode

“Nylabone DuraChew (Puppy/Large variants)** Good for heavy solo chewers, but take it away if it starts getting sharp, jagged edges.”

Google AI Mode

“🏆 Best budget picks for a Golden Retriever puppy [KONG Extreme]() $14.99 [West Paw Tux Toy]() $31.99 [Nylabone Dura Chew Monster Bone]() $32.99 [Goughnuts Ring Dog Toy]() $51.89 1.”

ChatGPT

Products AI names

The specific Nylabone items the engines put in front of CA shoppers.

  • Nylon Chew (bacon/chicken/wood) 0.1%
  • Dura Chew Monster Bone 0.0%
  • DuraChew Puppy/Large 0.0%
  • Indestructible Chew Toy 0.0%
  • Large Chew Ring / Power Chew 0.0%
  • Large/Soul 0.0%
  • Power Chew 0.0%
  • Puppy Chew / Souper 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Nylabone.

How to read this

Bar is how often that brand is recommended in the same answer as Nylabone, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nylabone.