AI Shelf Index · 2026 holiday shopping season
West Paw AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#22
Pet Supplies · US
Shelf-share
0.6%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
West Paw
0.6%
The shoppers West Paw wins
The same answers, sliced by the shopper the question implies — where West Paw ranks best.
Where West Paw wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#14
1.6%
Research
—
not surfaced
Comparison
#17
1.2%
Validation
#14
0.9%
Purchase
#71
0.2%
Where the engines differ
What AI says about West Paw
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
23% budget, 77% mid
“West Paw Toppl (Small) Licking, slow-feeding, and gentle chewing $12 – $16 Pliable, non-toxic, highly durable, and easy for small mouths to empty.”
Google AI Mode
“Practical Tips for Small Puppies on a Budget The Freezer Trick: Stuff a KONG Puppy or West Paw Toppl with your puppy's regular kibble soaked in warm water or bone broth, then freeze it.”
Google AI Mode
“(American Kennel Club) - West Paw Small Tux — ~$20: Great if she likes working for food.”
ChatGPT
“West Paw Jive Mini — ~$13: Good for fetch and chewing, provided the size is appropriate for her mouth.”
ChatGPT
Products AI names
The specific West Paw items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as West Paw.
How to read this
Bar is how often that brand is recommended in the same answer as West Paw, relative to the rest.
West Paw on other shelves
Slingso Managed Outcomes
How would West Paw grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with West Paw.