AI Shelf Index · 2026 holiday shopping season
Benebone AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#24
Pet Supplies · US
Shelf-share
0.5%
of US answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Benebone
0.5%
The shoppers Benebone wins
The same answers, sliced by the shopper the question implies — where Benebone ranks best.
Where Benebone wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#26
0.4%
Research
—
not surfaced
Comparison
#19
1.0%
Validation
—
not surfaced
Purchase
#43
0.5%
Where the engines differ
What AI says about Benebone
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed budget
63% budget, 38% mid
“Benebone Puppy Wishbone Long-lasting flavor without high calories $7 – $11 Ergonomic shape for small paws to hold, made of durable nylon.”
Google AI Mode
“The puppy version is somewhat more forgiving than Benebone's adult products.”
ChatGPT
“The KONG Puppy, for example, was about $8 at Chewy, while the Benebone 2-pack was about $15.”
ChatGPT
“Curved ergonomically so small dogs can pop one end in their mouth and hold the other down with their paws, Benebone Wishbone is packed with real bacon flavor and made of heavy-duty nylon.”
Google AI Mode
Products AI names
The specific Benebone items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Benebone.
How to read this
Bar is how often that brand is recommended in the same answer as Benebone, relative to the rest.
Benebone on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Benebone.