AI Shelf Index · 2026 holiday shopping season
KONG AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#5
Pet Supplies · US
Shelf-share
4.8%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
The shoppers KONG wins
The same answers, sliced by the shopper the question implies — where KONG ranks best.
Where KONG wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
6.3%
Research
#16
0.7%
Comparison
#3
6.1%
Validation
#3
6.9%
Purchase
#4
4.6%
Where the engines differ
What AI says about KONG
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Skip the expensive boutique pet shops and look for durability-per-dollar: * _The Classic KONG Puppy Rubber Toy :_ Virtually indestructible for small chewers.”
Google AI Mode
“Chew toy: KONG Puppy Chew Toy — Small is about $7.99 right now.”
ChatGPT
“One good puppy KONG/food puzzle 3.”
ChatGPT
“Practical Tips for Small Puppies on a Budget The Freezer Trick: Stuff a KONG Puppy or West Paw Toppl with your puppy's regular kibble soaked in warm water or bone broth, then freeze it.”
Google AI Mode
Products AI names
The specific KONG items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as KONG.
How to read this
Bar is how often that brand is recommended in the same answer as KONG, relative to the rest.
KONG on other shelves
Slingso Managed Outcomes
How would KONG grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with KONG.