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AI Shelf Index · 2026 holiday shopping season

Nylabone AI shopping shelf share

🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026

Standing

#17

Pet Supplies · UK

#19 #17

Shelf-share

1.2%

of UK answers

1.2% 1.2%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Butternut Box
8.4%
2 KONG
6.0%
3 Royal Canin
5.3%
4 Purina
4.8%
5 Harringtons
4.2%
6 Hill's
4.0%
⋯
17 Nylabone
1.2%

The shoppers Nylabone wins

The same answers, sliced by the shopper the question implies — where Nylabone ranks best.

The First-Puppy Parent
#3

Where Nylabone wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#13

2.3%

Research

#48

0.2%

Comparison

#18

1.4%

Validation

#16

1.3%

Purchase

#33

0.9%

Where the engines differ

ChatGPT
0.9%
Google AI Mode
1.6%

What AI says about Nylabone

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

100% budget

“Nylabone Puppy Chews** : Textured nylon chew toys designed for teething pups.”

Google AI Mode

“Best For:** Budget-friendly alternative to Nylabone that satisfies the urge to strip flavors and gnaw safely.”

Google AI Mode

“Nylabone Puppy Chew Keys or Ring Why it's great:** Usually £4–£7.”

Google AI Mode

“Nylabone Puppy Chew** : Look for the flexible textured keys or small puppy bones designed for teething.”

Google AI Mode

Products AI names

The specific Nylabone items the engines put in front of UK shoppers.

  • puppy chews 0.3%
  • Puppy Chew 0.2%
  • Puppy Chew Toys 0.1%
  • Puppy Chew Teething Keys 0.1%
  • Puppy Starter Kit 0.1%
  • Puppy Teething Chew Twin Pack 0.1%
  • Puppy Chew Keys or Ring 0.1%
  • Puppy Chew Toy Starter Kit 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Nylabone.

KONG

West Paw

Harringtons

Pooch & Mutt

Butcher's

Wainwright's

Forthglade

James Wellbeloved

How to read this

Bar is how often that brand is recommended in the same answer as Nylabone, relative to the rest.

Nylabone on other shelves

🇺🇸 US Pet Supplies · #11 🇨🇦 CA Pet Supplies · # 🇦🇺 AU Pet Supplies · # All markets →

Slingso Managed Outcomes

How would Nylabone grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nylabone.