AI Shelf Index · 2026 holiday shopping season
Zuke's AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#143
Pet Supplies · US
Shelf-share
0.0%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Zuke's
0.0%
The shoppers Zuke's wins
The same answers, sliced by the shopper the question implies — where Zuke's ranks best.
Where Zuke's wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#73
0.0%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#26
0.8%
Where the engines differ
What AI says about Zuke's
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
Products AI names
The specific Zuke's items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Zuke's.
How to read this
Bar is how often that brand is recommended in the same answer as Zuke's, relative to the rest.
Zuke's on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Zuke's.