AI Shelf Index · 2026 holiday shopping season
Purina AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#1
Pet Supplies · US
Shelf-share
18.4%
of US answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
The shoppers Purina wins
The same answers, sliced by the shopper the question implies — where Purina ranks best.
Where Purina wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
25.2%
Research
#1
12.9%
Comparison
#1
20.4%
Validation
#1
26.1%
Purchase
#1
17.7%
Where the engines differ
What AI says about Purina
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed mid
41% budget, 44% mid, 15% premium
“Purina Pro Plan Senior 7+ Sensitive Skin & Stomach (Salmon & Rice) * _Why it fits:_ Uses salmon as the primary protein (great for avoiding common chicken allergies) paired with easily digestible oatmeal and rice.”
Google AI Mode
“Purina US +1 Because every dog food brand has a completely different caloric density, you should always start by looking at the specific feeding chart on your dog's food packaging .”
Google AI Mode
“Purina Pro Plan Senior Adult 7+ Sensitive Skin & Stomach (Salmon & Rice)** : Highly recommended by veterinarians, this uses salmon as the primary protein and easily digestible oatmeal and rice.”
Google AI Mode
“Purina Pro Plan — Best overall for many cats - Strong veterinary backing and lots of research.”
ChatGPT
Products AI names
The specific Purina items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Purina.
How to read this
Bar is how often that brand is recommended in the same answer as Purina, relative to the rest.
Purina on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Purina.