Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Forthglade AI shopping shelf share

🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026

Standing

#25

Pet Supplies · UK

#18 #25

Shelf-share

0.9%

of UK answers

1.3% 0.9%

Sentiment

96%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Butternut Box

8.4%

KONG

6.0%

Royal Canin

5.3%

Purina

4.8%

Harringtons

4.2%

Hill's

4.0%

⋯

Forthglade

0.9%

The shoppers Forthglade wins

The same answers, sliced by the shopper the question implies — where Forthglade ranks best.

The Senior-Dog Devotee

#11

The First-Puppy Parent

#16

The New Shopper

#17

Where Forthglade wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#25

1.0%

Research

2.7%

Comparison

#28

0.7%

Validation

#48

0.2%

Purchase

#43

0.6%

Where the engines differ

ChatGPT

0.8%

Google AI Mode

1.3%

What AI says about Forthglade

Observed from the answers themselves — not a score.

Sentiment

96% positive · no negative mentions

Price framing

framed premium

22% budget, 33% mid, 44% premium

“Check out the range directly on the Forthglade Official Site .”
Google AI Mode

“Forthglade +9 ### What to Look For vs.”
Google AI Mode

“If you mean UK Boxing Day pet-food deals, I found that VioVet currently has a dedicated Boxing Day sale section, including puppy foods such as Lily’s Kitchen, IAMS, Forthglade and Buddy Pet Food.”
ChatGPT

“Seaweed For Dogs Recommended Senior Dog Foods (UK) Forthglade Senior Natural Wet Food: Gentle on sensitive tummies, high in moisture, and easy to mash with a fork for dogs who struggle with chewing.”
Google AI Mode

Products AI names

The specific Forthglade items the engines put in front of UK shoppers.

Complete Senior Wet Dog Food 0.3%
Senior Natural Wet Food 0.2%
Natural Grain-Free Wet Variety Pack, 12 × 395g 0.1%
Wet meals in trays & Cold Pressed dry food 0.1%
Complete Puppy 0.0%
Complete Senior 0.0%
Grain-Free 0.0%
Grain-Free Senior Wet Food (Turkey or Lamb with Veg) 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Forthglade.

How to read this

Bar is how often that brand is recommended in the same answer as Forthglade, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Forthglade.