AI Shelf Index · 2026 holiday shopping season
Butcher's AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#41
Pet Supplies · UK
Shelf-share
0.4%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Butcher's
0.4%
The shoppers Butcher's wins
The same answers, sliced by the shopper the question implies — where Butcher's ranks best.
Where Butcher's wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#36
0.5%
Research
#26
0.7%
Comparison
#49
0.3%
Validation
#54
0.2%
Purchase
#39
0.7%
Where the engines differ
What AI says about Butcher's
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Good wet-food choice if teeth are painful [Butcher's Joints & Coat Dog Food Tins]() - Softer texture can be easier for dogs with poor teeth.”
ChatGPT
“Butcher's Puppy Perfect** : If you need an ultra-budget wet food or topper, their grain-free recipes are widely available in UK supermarkets and very affordable.”
Google AI Mode
“The Fussy Eater Hack** : Take your chosen affordable kibble, add a tiny splash of warm water or a spoonful of cheap wet food (like _Butcher's Puppy_ trays from the supermarket) mixed thoroughly.”
Google AI Mode
“You can also mix in a small spoonful of high-meat, grain-free wet puppy food (like _Butcher's_ puppy ranges or _Lil' Big Paw_ ) to make it smell more enticing.”
Google AI Mode
Products AI names
The specific Butcher's items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Butcher's.
How to read this
Bar is how often that brand is recommended in the same answer as Butcher's, relative to the rest.
Slingso Managed Outcomes
How would Butcher's grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Butcher's.