AI Shelf Index · 2026 holiday shopping season
West Paw AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#45
Pet Supplies · UK
Shelf-share
0.3%
of UK answers
Sentiment
95%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
West Paw
0.3%
The shoppers West Paw wins
The same answers, sliced by the shopper the question implies — where West Paw ranks best.
Where West Paw wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#38
0.5%
Research
#61
0.1%
Comparison
#30
0.6%
Validation
#25
0.7%
Purchase
—
not surfaced
Where the engines differ
What AI says about West Paw
Observed from the answers themselves — not a score.
Sentiment
95% positive · no negative mentions
Price framing
framed mid
25% budget, 56% mid, 19% premium
“West Paw Jive Ball or Zogoflex Toys Why it's great:** A bit pricier upfront (£10–£13), but they come with a toughness guarantee—if your pup somehow destroys it, they replace it.”
Google AI Mode
“West Paw Jive Zisc or Hurley** Made in the UK/US from tough, non-toxic Zogoflex material, highly resistant to sharp puppy teeth, and cheaper than replacing shredded plush toys.”
Google AI Mode
“West Paw Hurley Bone** : Made from extremely tough, recyclable Zogoflex material, this bone is practically made for dogs who love to chew and chase.”
Google AI Mode
“West Paw Toppl — excellent, but not essential [West Paw Zogoflex Toppl]() £22.49 This is more expensive at roughly £22–£23, so I wouldn't buy it immediately if you're watching your budget.”
ChatGPT
Products AI names
The specific West Paw items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as West Paw.
How to read this
Bar is how often that brand is recommended in the same answer as West Paw, relative to the rest.
West Paw on other shelves
Slingso Managed Outcomes
How would West Paw grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with West Paw.