AI Shelf Index · 2026 holiday shopping season
Wainwright's AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#27
Pet Supplies · UK
Shelf-share
0.8%
of UK answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Wainwright's
0.8%
The shoppers Wainwright's wins
The same answers, sliced by the shopper the question implies — where Wainwright's ranks best.
Where Wainwright's wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#31
0.7%
Research
#23
1.0%
Comparison
#27
0.8%
Validation
#19
1.1%
Purchase
#30
1.0%
Where the engines differ
What AI says about Wainwright's
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
“Wainwright's Sensitive Wet Mature Salmon — useful if the bad teeth make crunchy kibble difficult.”
ChatGPT
“Wainwright's Sensitive — worth considering if you want a straightforward sensitive-digestion formula.”
ChatGPT
“Wainwright's Sensitive Wet Mature — particularly interesting for your dog.** The wet texture makes sense given the dental problems, while being designed for mature dogs.”
ChatGPT
“Wainwright's Sensitive Puppy — around £12.99 in the current result.”
ChatGPT
Products AI names
The specific Wainwright's items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Wainwright's.
How to read this
Bar is how often that brand is recommended in the same answer as Wainwright's, relative to the rest.
Slingso Managed Outcomes
How would Wainwright's grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Wainwright's.