AI Shelf Index · 2026 holiday shopping season
Pooch & Mutt AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#10
Pet Supplies · UK
Shelf-share
2.4%
of UK answers
Sentiment
85%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Pooch & Mutt
2.4%
The shoppers Pooch & Mutt wins
The same answers, sliced by the shopper the question implies — where Pooch & Mutt ranks best.
Where Pooch & Mutt wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#9
2.9%
Research
#14
1.8%
Comparison
#13
2.1%
Validation
#12
2.2%
Purchase
#6
3.8%
Where the engines differ
What AI says about Pooch & Mutt
Observed from the answers themselves — not a score.
Sentiment
85% positive · no negative mentions
Price framing
framed mid
39% budget, 52% mid, 9% premium
“🥉 Good joint-focused non-prescription choice [Pooch & Mutt Joint Care Dry Dog Food]() - Includes ingredients commonly used for mobility support, such as omega-3 sources and joint-support supplements.”
ChatGPT
“Affordable, gentle, and easy-to-find options in the UK that won't break the bank include: Pooch & Mutt (Sensitive/Grain-Free Ranges)** : Excellent for fussy and sensitive pups.”
Google AI Mode
“You can browse their options on the Pooch & Mutt Official Site .”
Google AI Mode
“Pooch & Mutt — £11.99: a sensible middle-ground if you want something recognisable and treat-focused without spending heavily.”
ChatGPT
Products AI names
The specific Pooch & Mutt items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Pooch & Mutt.
How to read this
Bar is how often that brand is recommended in the same answer as Pooch & Mutt, relative to the rest.
Slingso Managed Outcomes
How would Pooch & Mutt grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Pooch & Mutt.