AI Shelf Index · 2026 holiday shopping season
Bioderma AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#64
Skincare · AU
Shelf-share
0.1%
of AU answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Bioderma
0.1%
The shoppers Bioderma wins
The same answers, sliced by the shopper the question implies — where Bioderma ranks best.
Where Bioderma wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#54
0.2%
Research
—
not surfaced
Comparison
#61
0.0%
Validation
—
not surfaced
Purchase
#78
0.0%
Where the engines differ
What AI says about Bioderma
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed mid
100% mid
“Rich Barrier Cream (Night): _Avene Cicalfate+ Restorative Protective Cream_ or _Bioderma Atoderm Intensive Baume_ : Perfect heavy-hitters for when your skin feels raw, extra dry, or reactive.”
Google AI Mode
“Pharmacy / Chemist Brands (e.g., La Roche-Posay, CeraVe, Avene, Bioderma) The Vibe: Dermatologist-developed, barrier-repair focused, fragrance-free, and hyper-accommodating to sensitive skin.”
Google AI Mode
“Global/French Pharmacy Brands (e.g., La Roche-Posay, Avene, Bioderma) & Local Chemists (e.g., Dermaveen) The Vibe:** Clinical, minimalist, designed explicitly for compromised, reactive, and sensitive skin barriers.”
Google AI Mode
Products AI names
The specific Bioderma items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bioderma.
How to read this
Bar is how often that brand is recommended in the same answer as Bioderma, relative to the rest.
Bioderma on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bioderma.