AI Shelf Index · 2026 holiday shopping season
Avène AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#11
Skincare · AU
Shelf-share
2.0%
of AU answers
Sentiment
90%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Avène
2.0%
The shoppers Avène wins
The same answers, sliced by the shopper the question implies — where Avène ranks best.
Where Avène wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#13
2.1%
Research
#12
1.1%
Comparison
#11
2.1%
Validation
#8
2.8%
Purchase
#18
1.2%
Where the engines differ
What AI says about Avène
Observed from the answers themselves — not a score.
Sentiment
90% positive · no negative mentions
Price framing
framed mid
20% budget, 67% mid, 13% premium
“Avène is another good category to investigate if your skin is particularly dry or reactive.”
ChatGPT
“[Avène Intense Protect SPF50+ Fluid]() $34.94 💄 Best under makeup My ranking: 1.”
ChatGPT
“Avoid fragrance: Menopausal skin easily sensitises to perfumed botanicals or alcohols; stick to fragrance-free, pharmacy-grade lines like CeraVe, La Roche-Posay, or Avène .”
Google AI Mode
“| | Avène Tolerance Control Recovery Balm | $35.99 - $42.99 | D-Sensinose, Avène Thermal Spring Water | Deeply soothing redness, intense dryness, and calming hot-flush reactivity under SPF.”
Google AI Mode
Products AI names
The specific Avène items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Avène.
How to read this
Bar is how often that brand is recommended in the same answer as Avène, relative to the rest.
Avène on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Avène.