AI Shelf Index · 2026 holiday shopping season
Cancer Council AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#2
Skincare · AU
Shelf-share
13.5%
of AU answers
Sentiment
95%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
The shoppers Cancer Council wins
The same answers, sliced by the shopper the question implies — where Cancer Council ranks best.
Where Cancer Council wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
11.6%
Research
#2
10.8%
Comparison
#2
13.3%
Validation
#2
20.0%
Purchase
#4
7.9%
Where the engines differ
What AI says about Cancer Council
Observed from the answers themselves — not a score.
Sentiment
95% positive · no negative mentions
Price framing
framed budget
90% budget, 8% mid, 2% premium
“Cancer Council Australia recommends these characteristics, and says the best sunscreen is ultimately one you’ll use consistently.”
ChatGPT
“💰 Best value: Cancer Council Face & Body SPF50+ — excellent everyday Australian option without paying premium prices.”
ChatGPT
“Cancer Council Face Day Wear Matte 3.”
ChatGPT
“Australian sun protection is particularly important: Cancer Council recommends SPF50/50+, broad-spectrum and water-resistant sunscreen when UV is 3 or above, alongside hats, clothing and shade.”
ChatGPT
Products AI names
The specific Cancer Council items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Cancer Council.
How to read this
Bar is how often that brand is recommended in the same answer as Cancer Council, relative to the rest.
Cancer Council on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Cancer Council.