AI Shelf Index · 2026 holiday shopping season
Bioderma AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#30
Skincare · UK
Shelf-share
0.3%
of UK answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Bioderma
0.3%
The shoppers Bioderma wins
The same answers, sliced by the shopper the question implies — where Bioderma ranks best.
Where Bioderma wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#16
1.0%
Research
—
not surfaced
Comparison
#29
0.4%
Validation
#21
0.5%
Purchase
#43
0.3%
Where the engines differ
What AI says about Bioderma
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed mid
88% mid, 13% premium
“Bioderma (Sensibio Range) Best For: Ultra-gentle cleansing and removing daily grime/makeup without stripping.”
Google AI Mode
“Bioderma Sensibio AR+ — a good alternative if redness and sensitivity are the bigger problems than wrinkles.”
ChatGPT
“Bioderma Sensibio is another excellent sensitive-skin family, especially if redness and cleansing are your main problems.”
ChatGPT
“My shortlist [La Roche-Posay Toleriane Dermallergo Cream]() £24.50 [Bioderma Sensibio AR+ Cream]() £16.79 [Cetaphil Pro Moisturising Night Cream]() £9.90 [La Roche-Posay Toleriane Sensitive Rich]() £16.95 **1.”
ChatGPT
Products AI names
The specific Bioderma items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bioderma.
How to read this
Bar is how often that brand is recommended in the same answer as Bioderma, relative to the rest.
Bioderma on other shelves
Slingso Managed Outcomes
How would Bioderma grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bioderma.