AI Shelf Index · 2026 holiday shopping season

Bioderma AI shopping shelf share

🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026

Standing

#37

Skincare · US

#40 #37

Shelf-share

0.3%

of US answers

0.1% 0.3%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 CeraVe
10.7%
2 Vanicream
6.9%
3 La Roche-Posay
6.7%
4 COSRX
6.7%
5 Bubble Skincare
5.2%
6 Evereden
3.1%
⋯
37 Bioderma
0.3%

The shoppers Bioderma wins

The same answers, sliced by the shopper the question implies — where Bioderma ranks best.

Where Bioderma wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#50

0.2%

Research

—

not surfaced

Comparison

#23

0.7%

Validation

#29

0.4%

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.2%
Google AI Mode
0.3%

What AI says about Bioderma

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

33% budget, 67% mid

“Bioderma Why it's great:** Known for its "ecobiology" approach, Bioderma designs its products to respect the skin's ecosystem and reinforce its resilience against environmental triggers, making it a favorite for react...”

Google AI Mode

“Hero product: Bioderma Sensibio H2O Micellar Water** , a ultra-mild cleanser that removes makeup and debris without requiring harsh rubbing or rinsing.”

Google AI Mode

“Bioderma — Best for redness/very dry skin - The Sensibio range is aimed at sensitive skin, while Atoderm is particularly useful for dry, compromised skin.”

ChatGPT

“My simple ranking Vanicream > CeraVe > La Roche-Posay > Aveeno > Bioderma If you're extremely sensitive, I'd start with Vanicream.”

ChatGPT

Products AI names

The specific Bioderma items the engines put in front of US shoppers.

Shelved alongside

Brands the engines recommend in the same answers as Bioderma.

How to read this

Bar is how often that brand is recommended in the same answer as Bioderma, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bioderma.