AI Shelf Index · 2026 holiday shopping season
Skinstitut AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#63
Skincare · AU
Shelf-share
0.1%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Skinstitut
0.1%
The shoppers Skinstitut wins
The same answers, sliced by the shopper the question implies — where Skinstitut ranks best.
Where Skinstitut wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#77
0.0%
Research
—
not surfaced
Comparison
#35
0.3%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Skinstitut
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
50% mid, 50% premium
“(ChokChok) Skinstitut and Synergie Skin are more cosmeceutical/clinic-oriented.”
ChatGPT
“How they compare on value More budget-conscious Skinstitut and The Jojoba Company Good starting points if you want targeted products or basic nourishment without committing to a luxury routine.”
ChatGPT
“Skinstitut for a balance of targeted actives and price.”
ChatGPT
“Australian Specialist & Boutique Brands (e.g., Alpha-H, Skinstitut, Grown Alchemist) The Vibe: High-performance, active-driven, and designed explicitly to combat harsh Australian UV conditions.”
Google AI Mode
Products AI names
The specific Skinstitut items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Skinstitut.
How to read this
Bar is how often that brand is recommended in the same answer as Skinstitut, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Skinstitut.