AI Shelf Index · 2026 holiday shopping season
The Ordinary AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#20
Skincare · AU
Shelf-share
0.9%
of AU answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
The Ordinary
0.9%
The shoppers The Ordinary wins
The same answers, sliced by the shopper the question implies — where The Ordinary ranks best.
Where The Ordinary wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#21
0.8%
Research
#32
0.3%
Comparison
#67
0.0%
Validation
#47
0.0%
Purchase
#12
1.6%
Where the engines differ
What AI says about The Ordinary
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed budget
83% budget, 17% mid
“The Ordinary — good if you want specific actives at relatively low prices.”
ChatGPT
“Priceline, for example, currently lists BUBBLE, The Ordinary, Avène, Olay and other skincare gift sets at a range of price points.”
ChatGPT
“Niacinamide (Vitamin B3):** Look for an affordable serum containing B3 (like The Ordinary Niacinamide 10% + Zinc 1% or La Roche-Posay Effaclar Serum if tolerated, though lower-strength gentle B3 is safer for sensitive...”
Google AI Mode
“Optional — target uneven pigmentation The Ordinary Azelaic Acid Suspension 10% Azelaic acid may help some types of uneven pigmentation.”
ChatGPT
Products AI names
The specific The Ordinary items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as The Ordinary.
How to read this
Bar is how often that brand is recommended in the same answer as The Ordinary, relative to the rest.
The Ordinary on other shelves
Slingso Managed Outcomes
How would The Ordinary grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with The Ordinary.