AI Shelf Index · 2026 holiday shopping season
Alpha-H AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#12
Skincare · AU
Shelf-share
1.5%
of AU answers
Sentiment
85%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Alpha-H
1.5%
The shoppers Alpha-H wins
The same answers, sliced by the shopper the question implies — where Alpha-H ranks best.
Where Alpha-H wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
2.8%
Research
—
not surfaced
Comparison
#4
4.9%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Alpha-H
Observed from the answers themselves — not a score.
Sentiment
85% positive · no negative mentions
Price framing
framed premium
20% mid, 80% premium
“Alpha-H Alpha-H Strength: active skincare and pigmentation/texture.”
ChatGPT
“Alpha-H is the kind of brand I'd consider when you want to tackle sun-damaged texture, uneven tone and fine lines, rather than simply moisturise.”
ChatGPT
“So I'd use Alpha-H selectively rather than buying a whole routine.”
ChatGPT
“(ShopBack) - Sukin — affordable, widely available and geared toward simple, natural-leaning skincare.”
ChatGPT
Products AI names
The specific Alpha-H items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Alpha-H.
How to read this
Bar is how often that brand is recommended in the same answer as Alpha-H, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Alpha-H.